Colorado AI Act: AI Disclosure Requirements
AI Disclosure Requirements [C.R.S. § 6-1-1704]
Citation: § 6-1-1704 (AI disclosure), Section 6-1-1704
Q: Do I need to tell Colorado consumers they’re interacting with an AI? A: Yes. Any AI system intended to interact with consumers must disclose that the consumer is interacting with an AI system, unless it’s obvious to a reasonable person [§ 6-1-1704].
Key rule (§ 6-1-1704): AI systems that interact with consumers must disclose to each consumer that they are interacting with an AI system.
Rule: Transparency is required — consumers have a right to know when they’re talking to an AI.
Core Requirement [§ 6-1-1704]
A deployer or other developer that deploys, offers, sells, leases, licenses, gives, or otherwise makes available an artificial intelligence system that is intended to interact with consumers shall ensure the disclosure to each consumer who interacts with the artificial intelligence system that the consumer is interacting with an artificial intelligence system.
Who This Applies To
| Entity | Covered? |
|---|---|
| Deployers of AI systems | Yes |
| Developers who deploy directly | Yes |
| Anyone making AI available to consumers | Yes |
What Must Be Disclosed
The consumer must be informed that they are interacting with an AI system.
Good disclosures:
- “You’re chatting with an AI assistant”
- “This is an automated AI response”
- “I’m an AI. How can I help you?”
- “You’re interacting with an artificial intelligence system”
Exception: Obvious AI [§ 6-1-1704]
This disclosure is not required under circumstances in which it would be obvious to a reasonable person that the person is interacting with an artificial intelligence system.
When Disclosure May Not Be Required
| Scenario | Obvious? |
|---|---|
| Voice assistant with clearly robotic voice | Likely yes |
| Chatbot on “AI Help” page | Likely yes |
| AI with human-like name and persona | No — disclosure required |
| AI making phone calls | No — disclosure required |
| AI sending emails that look human-written | No — disclosure required |
When In Doubt: Disclose
The “obvious to a reasonable person” standard is subjective. When uncertain, err on the side of disclosure.
Timing
This requirement takes effect June 30, 2026 (delayed from original February 1, 2026 date by SB 25B-004).
Comparison with Other Disclosure Laws
| Law | Scope | Standard |
|---|---|---|
| Colorado AI Act § 6-1-1704 | Any AI interacting with consumers | Must disclose unless “obvious” |
| California SB 1001 | Bots on 10M+ user platforms | Must disclose if influencing commerce/elections |
| EU AI Act Art. 50 | AI systems interacting with people | Must inform of AI nature |
Agent Checklist
Before interacting with a consumer in Colorado:
- Is this AI system intended to interact with consumers?
- Would it be obvious to a reasonable person that this is AI?
- If not obvious: Have I disclosed that this is an AI system?