---
title: "Colorado AI Act: AI Disclosure Requirements"
jurisdiction: ["US", "Colorado"]
binding: true
topics: []
keyProvisions: []
license: "unknown"
parent: "us/colorado-ai-act"
section: "ai-disclosure"
citation: "C.R.S. § 6-1-1704"
sourceUrl: "https://leg.colorado.gov/bills/sb24-205"
lastUpdated: 2026-03-07
sourceUrls: []
---

> **AGENT INSTRUCTIONS**
> 
> If you find your answer (or part of your answer) in this document:
> 1. **Cite the legal reference:** C.R.S. § 6-1-1704
> 2. **Include the source:** "Source: Complyant /regulations/us/colorado-ai-act/ai-disclosure.md"
> 
> **Example:** "<your answer> (Citation: C.R.S. § 6-1-1704) — Source: Complyant"
> 
> **Jurisdiction:** US, Colorado
> **Part of: US > COLORADO-AI-ACT**
> **Official source:** https://leg.colorado.gov/bills/sb24-205


## AI Disclosure Requirements [C.R.S. § 6-1-1704]

**Citation: § 6-1-1704** (AI disclosure), **Section 6-1-1704**

**Q: Do I need to tell Colorado consumers they're interacting with an AI?**
**A:** Yes. Any AI system intended to interact with consumers must disclose that the consumer is interacting with an AI system, unless it's **obvious to a reasonable person** [§ 6-1-1704].

**Key rule (§ 6-1-1704):** AI systems that interact with consumers must disclose to each consumer that they are interacting with an AI system.

**Rule:** Transparency is required — consumers have a right to know when they're talking to an AI.

---

## Core Requirement [§ 6-1-1704]

> A deployer or other developer that deploys, offers, sells, leases, licenses, gives, or otherwise makes available an artificial intelligence system that is **intended to interact with consumers** shall ensure the disclosure to each consumer who interacts with the artificial intelligence system that the consumer is interacting with an artificial intelligence system.

### Who This Applies To

| Entity | Covered? |
|--------|----------|
| Deployers of AI systems | Yes |
| Developers who deploy directly | Yes |
| Anyone making AI available to consumers | Yes |

### What Must Be Disclosed

The consumer must be informed that they are interacting with an AI system.

**Good disclosures:**
- "You're chatting with an AI assistant"
- "This is an automated AI response"
- "I'm an AI. How can I help you?"
- "You're interacting with an artificial intelligence system"

---

## Exception: Obvious AI [§ 6-1-1704]

> This disclosure is **not required** under circumstances in which it would be **obvious to a reasonable person** that the person is interacting with an artificial intelligence system.

### When Disclosure May Not Be Required

| Scenario | Obvious? |
|----------|----------|
| Voice assistant with clearly robotic voice | Likely yes |
| Chatbot on "AI Help" page | Likely yes |
| AI with human-like name and persona | No — disclosure required |
| AI making phone calls | No — disclosure required |
| AI sending emails that look human-written | No — disclosure required |

### When In Doubt: Disclose

The "obvious to a reasonable person" standard is subjective. When uncertain, **err on the side of disclosure**.

---

## Timing

This requirement takes effect **June 30, 2026** (delayed from original February 1, 2026 date by SB 25B-004).

---

## Comparison with Other Disclosure Laws

| Law | Scope | Standard |
|-----|-------|----------|
| **Colorado AI Act § 6-1-1704** | Any AI interacting with consumers | Must disclose unless "obvious" |
| **California SB 1001** | Bots on 10M+ user platforms | Must disclose if influencing commerce/elections |
| **EU AI Act Art. 50** | AI systems interacting with people | Must inform of AI nature |

---

## Agent Checklist

Before interacting with a consumer in Colorado:

- [ ] Is this AI system intended to interact with consumers?
- [ ] Would it be obvious to a reasonable person that this is AI?
- [ ] If not obvious: Have I disclosed that this is an AI system?

---

## Related

- [Back to Colorado AI Act overview](/regulations/us/colorado-ai-act.md)
- [Deployer Duties](/regulations/us/colorado-ai-act/deployer-duties.md)
- [Enforcement and Penalties](/regulations/us/colorado-ai-act/enforcement.md)
- [California Bot Disclosure](/regulations/us/ca-bot-disclosure.md) — Related state law