PECR: Information Requirements (Regulation 24)
Information Requirements for Direct Marketing [Reg 24]
Rule: All direct marketing communications must identify the sender and provide valid contact details.
Requirements
| Requirement | Details | Citation |
|---|---|---|
| Identify sender | Must clearly identify who is sending the communication | Reg 24(a) |
| Valid address | Must provide a valid address for opt-out requests | Reg 24(b) |
What counts as valid address?
- Email address (for electronic communications)
- Postal address
- Telephone number
- Any other valid contact method for opt-out
Source Text
- Where a public electronic communications service is used for the purpose of making a communication for direct marketing purposes, the person using, or instigating the use of, the service shall ensure that the following information is provided with that communication— (a) in relation to a communication to which regulations 20, 21 and 23 apply, the identity of the person on whose behalf the communication is made, and (b) in relation to a communication to which regulations 20, 21, 22 and 23 apply, a valid address to which the recipient of the communication may send a request that such communications cease.