PECR: Automated Calling Systems (Regulation 20)
Use of Automated Calling Systems [Reg 20]
Rule: Automated calling systems for direct marketing require prior consent.
Requirements
| Requirement | Details | Citation |
|---|---|---|
| Consent required | Cannot use automated calling system without prior consent | Reg 20 |
| Automated calling | Pre-recorded messages, robocalls | Reg 20 |
| No soft opt-in | Unlike email, no exception for existing customers | Reg 20 |
What is an automated calling system?
- Pre-recorded voice messages
- Robotic/synthesised voice calls
- Interactive voice response (IVR) marketing
Source Text
- A person shall neither transmit, nor instigate the transmission of, communications comprising recorded matter for direct marketing purposes by means of an automated calling system except in the circumstances referred to in paragraph (2).
(2) Those circumstances are where the called line is that of a subscriber who has previously notified the caller that for the time being he consents to such communications being sent by, or at the instigation of, the caller on that line.