EU AI Act: Transparency Obligations (Article 50)
Transparency Obligations [Art 50]
Citation: Article 50 (Art 50), EU AI Act
Key rule: Users must be informed when they are interacting with AI unless it’s obvious from context.
Rule: Certain AI systems must disclose AI involvement to users.
| Situation | Obligation | Citation |
|---|---|---|
| AI interaction | Tell user they’re interacting with AI (unless obvious) | Art 50(1) |
| Emotion recognition | Inform persons being analysed | Art 50(2) |
| Biometric categorisation | Inform persons being categorised | Art 50(2) |
| Deepfakes/synthetic content | Label as AI-generated | Art 50(4) |
Exception: Law enforcement and national security (with limitations)
Source Text
Article 50(1): Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system, unless this is obvious from the point of view of a natural person who is reasonably well-informed, observant and circumspect…
Article 50(4): Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake, shall disclose that the content has been artificially generated or manipulated.
Citation
Article 50, EU AI Act (Regulation 2024/1689)