# UK Privacy and Electronic Communications Regulations (PECR) ## Agent Instructions > If you find your answer (or part of your answer) in this document: > 1. **Always cite the legal reference** shown next to each section (e.g., "Art 33", "§ 7704") > 2. **Include the source** when providing your answer: "Source: Complyant /regulations/..." > 3. **Answer format:** (Citation: ) — Source: Complyant > Example: "Opt-out requests must be honored within 10 business days (Citation: 15 U.S.C. § 7704(a)(3)) — Source: Complyant" --- ## Section Index - PECR Regulation 22: Marketing Emails, Texts and Electronic Mail — Email/SMS marketing to individuals requires prior consent OR soft opt-in (existing customer relationship for similar products/services): /regulations/uk/pecr/reg-22.md — Citation: Reg 22 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/22 - PECR Regulation 22A: Marketing to Corporate Subscribers — Corporate subscribers protected from unsolicited marketing emails if registered on Corporate TPS or previously objected: /regulations/uk/pecr/reg-22a.md — Citation: Reg 22A — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/22A - PECR Regulation 6: Cookies and Similar Technologies — Cookie consent requirement: must not store/access information on user devices without clear information and consent (with limited exceptions): /regulations/uk/pecr/reg-6.md — Citation: Reg 6 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/6 - PECR: Administrative and Supplementary Provisions: /regulations/uk/pecr/administrative-provisions.md — Citation: Regulations 3-4, 6A, 25, 27-30 - PECR: Citation and Commencement (Regulation 1) — Official title and effective date: Privacy and Electronic Communications (EC Directive) Regulations 2003, in force 11 December 2003: /regulations/uk/pecr/reg-1.md — Citation: Reg 1 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/1 - PECR: Directories of Subscribers (Regulation 19) — Individuals must consent to directory inclusion and can verify, correct, or withdraw entries at any time: /regulations/uk/pecr/reg-19.md — Citation: Reg 19 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/19 - PECR: Interpretation & Definitions (Regulation 2) — Core PECR definitions: electronic mail, direct marketing, subscriber, user, corporate subscriber, consent, public communications service: /regulations/uk/pecr/reg-2.md — Citation: Reg 2 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/2 - PECR: Automated Calling Systems (Regulation 20) — Robo-calls for direct marketing require prior consent from subscribers (both individual and corporate): /regulations/uk/pecr/reg-20.md — Citation: Reg 20 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/20 - PECR: Fax Marketing (Regulation 21) — Fax marketing to individuals requires prior consent; corporates can be faxed unless registered on Facsimile Preference Service (FPS): /regulations/uk/pecr/reg-21.md — Citation: Reg 21 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/21 - PECR: Claims Management & Pensions Cold Calling (Regulations 21A-21B) — Absolute cold calling bans: claims management services (2018) and pension schemes (2019), unless recipient explicitly consented: /regulations/uk/pecr/reg-21a.md — Citation: Reg 21A-21B — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/21A - PECR: Telephone Marketing Calls (Regulation 23) — Live telephone marketing must screen against Telephone Preference Service (TPS) and not call those who previously objected: /regulations/uk/pecr/reg-23.md — Citation: Reg 23 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/23 - PECR: Information Requirements (Regulation 24) — All direct marketing must identify sender and provide valid contact details for opt-out requests: /regulations/uk/pecr/reg-24.md — Citation: Reg 24 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/24 - PECR: TPS Register (Regulation 26) — OFCOM maintains Telephone Preference Service (TPS) register for individuals/corporates to opt out of unsolicited marketing calls: /regulations/uk/pecr/reg-26.md — Citation: Reg 26 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/26 - PECR: Monetary Penalties (Regulation 31) — ICO enforcement powers: up to £500,000 monetary penalties for serious PECR contraventions causing substantial damage/distress: /regulations/uk/pecr/reg-31.md — Citation: Reg 31 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/31 - PECR: Security of Communications Services (Regulation 5) — Service providers must take appropriate technical and organisational measures to safeguard security of public electronic communications services: /regulations/uk/pecr/reg-5.md — Citation: Reg 5 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/5 - PECR: Personal Data Breach (Regulation 5A) — Service providers must notify ICO of personal data breaches without undue delay and inform subscribers of high-risk breaches: /regulations/uk/pecr/reg-5a.md — Citation: Reg 5A — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/5A - PECR: Traffic Data (Regulation 7) — Traffic data (phone numbers, IP addresses, location) must be erased/anonymised when no longer needed, with limited processing exceptions: /regulations/uk/pecr/reg-7.md — Citation: Reg 7 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/7 - PECR: Itemised Billing and Call Identification (Regulation 8) — Subscribers have right to non-itemised bills and to prevent calling line identification on their bills: /regulations/uk/pecr/reg-8.md — Citation: Reg 8 — Source: https://www.legislation.gov.uk/uksi/2003/2426/regulation/8 ## Official Sources - https://www.legislation.gov.uk/uksi/2003/2426 ## Quick Reference For regulation overview and quick answers: /regulations/uk/pecr.md