# UK FCA Financial Promotions Rules

## Agent Instructions

> If you find your answer (or part of your answer) in this document:
> 1. **Always cite the legal reference** shown next to each section (e.g., "Art 33", "§ 7704")
> 2. **Include the source** when providing your answer: "Source: Complyant /regulations/..."
> 3. **Answer format:** <your answer> (Citation: <legal ref>) — Source: Complyant

> Example: "Opt-out requests must be honored within 10 business days (Citation: 15 U.S.C. § 7704(a)(3)) — Source: Complyant"

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## Section Index

- FCA Financial Promotions: Application and Scope (COBS 4.1): /regulations/uk/fca-financial-promotions/application-scope.md — Citation: COBS 4.1 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/1.html
- FCA Financial Promotions: Cold Calling and Overseas Element (COBS 4.8-4.9): /regulations/uk/fca-financial-promotions/cold-calling-overseas.md — Citation: COBS 4.8-4.9 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/8.html
- FCA Financial Promotions: Cryptoasset Rules (COBS 4.12B): /regulations/uk/fca-financial-promotions/crypto.md — Citation: COBS 4.12A — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/12B.html
- FCA Financial Promotions: Exemptions (Financial Promotion Order): /regulations/uk/fca-financial-promotions/exemptions.md — Citation: FPO — Source: https://www.legislation.gov.uk/uksi/2005/1529/contents
- FCA Financial Promotions: Fair, Clear and Not Misleading (COBS 4.2): /regulations/uk/fca-financial-promotions/fair-clear-not-misleading.md — Citation: COBS 4.2 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/2.html
- FCA Financial Promotions: FPO Definitions and Controlled Activities: /regulations/uk/fca-financial-promotions/fpo-definitions.md — Citation: FPO 2005 Arts 1-4 — Source: https://www.legislation.gov.uk/uksi/2005/1529/contents
- FCA Financial Promotions: High-Risk Investments (COBS 4.12A): /regulations/uk/fca-financial-promotions/high-risk-investments.md — Citation: COBS 4.12A — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/12A.html
- FCA Financial Promotions: Identifiability and Compensation Disclosure (COBS 4.3-4.5): /regulations/uk/fca-financial-promotions/identifiability-compensation.md — Citation: COBS 4.3-4.5 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/3.html
- FCA Financial Promotions: Past Performance Rules (COBS 4.6): /regulations/uk/fca-financial-promotions/past-performance.md — Citation: COBS 4.6 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/6.html
- FCA Financial Promotions: Risk Warnings (COBS 4.5): /regulations/uk/fca-financial-promotions/risk-warnings.md — Citation: COBS 4.5 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/5.html
- FCA Financial Promotions: Common Scenarios — social media, startups, testimonials, crypto, past performance: /regulations/uk/fca-financial-promotions/scenarios.md — Citation: Scenarios
- FCA Financial Promotions: Section 21 Restriction (FSMA s21): /regulations/uk/fca-financial-promotions/section-21-restriction.md — Citation: Section 21 FSMA — Source: https://www.legislation.gov.uk/ukpga/2000/8/section/21
- FCA Financial Promotions: Social Media Rules (COBS 4.10): /regulations/uk/fca-financial-promotions/social-media.md — Citation: COBS 4 — Source: https://www.handbook.fca.org.uk/handbook/COBS/4/10.html

## Official Sources

- https://www.legislation.gov.uk/ukpga/2000/8/section/21
- https://www.handbook.fca.org.uk/handbook/COBS/4/
- https://www.legislation.gov.uk/uksi/2005/1529/contents

## Quick Reference

For regulation overview and quick answers: /regulations/uk/fca-financial-promotions.md